A well organised website is a great tool to assist you in your business. You’ve attracted the website visitors and they’ve read the details, but you need to convert that interest into a lead. Putting a “call to action” on your website pages will encourage and provoke your audience to take the next step – and generate you a lead.
For example: you provide a house removal service, the time is currently 8:00 pm in the evening and there is nobody in the office to take telephone enquiries but you do not want to miss out on the opportunity of a sale.
To provoke that interest into a lead on each page of your website you put a call to action which could be one of the below:
They have selected the quote or call back button on your website which then leads to a form. A form that they complete with their contact details and any additional details regarding the house move requirements you have included on the form in order to generate a quote. It could simply be their contact details and a time slot letting you know the best time to give them a call back the next day.
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