Google now use the speed of your desktop and mobile version of your website as a ranking factor. Having a fast loading website is beneficial for the user experience as well your website; as it allows for your website to be loaded quicker when people are searching for your brand. Offering you better rankings and more conversions.
A common factor that causes websites to slow down when loading is related to the images on your website. High resolution images that are a large file size take longer to load and will sometimes load very slowly like a roller effect on your screen. Image file size should ideally be below 100kb but most definitely below 500kb for best speed results.
Ideally, your images should be formatted to jpeg format and sometimes other formats are required (if they have transparency) then using then the GIF format would be best.
To check the speed of your website in desktop and mobile versions visit https://developers.google.com/speed/pagespeed/insights/ and enter your website address, it will analyse your site and provide a detailed report, letting you know what needs to be fixed to improve your website speed.
If you are looking to review your website and require a professional design with an easy to use web editor then please do contact us and speak with one of our team 0121 651 1111.