Mobile Usability is a Google Ranking Factor

Google released its Mobile-Friendly update in April 2015; an algorithm designed to boost the mobile-search rankings for websites that are optimised for mobile usage. If your website isn't optimised for mobile usage then your company's search ranking could be penalised by Google, resulting in a significant drop within your Google Search results.

According to Google, over 70% of all their searches are being conducted using mobile devices; the new algorithm is therefore tailoring Google’s mobile search results to favour websites that are accommodating mobile audiences.

So what does this mean for me?

If your website is not yet optimised for mobile devices then you could be seeing a significant decrease in your ranking position with Google’s mobile search results.

You could be experiencing less enquiries from your website.   

As more and more people use mobile phones to search whilst on-the-go your website will not show in searches made on mobile devices if you haven't got a mobile version of your website.

How can I check if my site is optimised?

Individual pages can be tested using Google’s Mobile-Friendly Test.

image of text box saying Awesome this page is mobile friendly

My site isn't optimised, what can I do?

To have your website labelled as ‘mobile-friendly’ there are a few basic things you can consider:

image of on a mobile phone

  • Avoid having a website built with software that is no longer rendered by mobile browsers, such as Flash.
  • Use a font size that is readable without the need to zoom in.
  • Incorporate mobile-friendly calls to action, such as Click-to-Call, Google Mapping etc. If you have a Google My Business account then this will also help to boost your ranking.
  • Keep it simple and concise, website content should fit the screen, so avoid the need for users to do too much zooming and horizontal scrolling.
  • Consider a responsive website design.*

* All of our website templates at will work on mobile devices. If you require a responsive design, we offer that too, with our premium design service.

If you would like to discuss your website then please contact us on  0121 651 1111

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