When building and planning your website consider the amount of click throughs your website visitor will encounter to get to the end result.
Ideally, you should build your website with no more than 4 click through operations to get your website visitors to where they want to be. Get them there as soon as possible - don't give them time to switch off.
Edit.com have put together some simple and effective ideas that may help you guide your visitors to their destination.
With special offer images then link that image to the product and buy now section of your website.
Make it easier for visitors